THE SONIQLOOX ETHOS

SONIQLOOX exists to spotlight artists with honesty and intention. We believe music is more than sound—it’s story, community, and expression you can see as much as you can hear. Every issue is built to capture the person, the moment, and the music in one frame.

We listen before we speak. That means doing the research—hearing the records, watching the live sets, tracing the threads that make a project unique. From there, we follow the angle that feels truest: identity, process, community, or simply the raw snapshot of a moment in time.

Our interviews are conversations, not press lines. We don’t ask questions you could answer with a quick bio. We ask about the risks, the costs, the joy, and the scenes that shape the sound. We edit for clarity, not spin. Artists can correct facts, names, and credits—but we don’t sand down truths.

The visuals follow the same spirit. The images chosen to represent each artist are the ones that speak louder than words. Sometimes they’re our portraits or live frames. Other times, they come from the artist’s own world, pulled from social media when a single still already carries the weight of the music. Whatever the source, the goal is the same: show the music in a way you can feel before you read a line.

We refuse shortcuts that cheapen the work. No pay-to-play coverage. No staged controversy. No hot takes that ignore the music. No uncredited assets.

SONIQLOOX is for community. Comments stay open because conversation grows culture. Artists are never charged to be featured, because trust is worth more than a transaction. We lean toward local and emerging voices, scenes building something from the ground up.

Our promise is simple. We research hard. We ask better questions. We choose images that carry sound. And we always put respect for the artist above everything else.

SONIQLOOX: It’s about documenting music as it lives, right now, in sound and in image.

MEET THE EDITOR

Danny Dorko is a writer and photographer dedicated to catching the split second when music becomes memory. He founded SONIQLOOX, an indie music zine that pairs portraits, live shots, and human interviews to honor artists on their own terms. The approach is simple. Keep it real. Let the images breathe. Follow the song.

His features read like a post-show conversation: curious questions, respectful tone, and stories that matter to the people who make the music and the people who live by it. Onstage or in the crowd, his work focuses on energy, texture, and the small details that make a performance stay with you.

Based in Las Vegas and often on the road. See more at https://dannydorko.com.
SOUND + IMAGE